Channel marketing is vital to your company’s success, but few businesses have the onsite staff with the time and expertise needed to handle all of the various tasks associated with ...
Bringing aboard new channel partners can be great news for your company. After taking the time to research the partner options that are out there and finding those that are ...
One of the areas where many businesses are having trouble is with their resellers. Often, companies are simply happy to have resellers for their products, and they do not take ...
One of the things that many software vendors are asking today when it comes to recruiting new resellers is which channels they should be using. Most companies are using a ...
Traditional forms of marketing just aren’t always enough in today’s world. The older methods of marketing are often for direct selling, whereas marketing automation software and strategies are able to ...
What is good channel marketing software? For that matter, what is channel marketing software in the first place? These questions are ones that growing companies and companies that want to ...
The first question that partners ask themselves when it comes to their software vendors is, what is in it for me? The misconception that many have regarding this is that ...
1 Recruiting Channel Partners
Once you have created a list of potential channel partners, the next step is to engage those partners and determine how well they match your partner criteria. ...
1 Identifying Potential Channel Partners
Before you can start recruiting channel partners, you have to identify potential channel partners and gather information about them, so that you can make an educated ...
